Innovation and Inspiration: Blurring the Lines Between Social and Corporate Events
Tuesday, August 2, 2011

Ralston Hall Mansion
Karen Boquist-Gelineau/Denise Winkelstein
1500 Ralston Avenue
Belmont, CA 94002
650-508-3501
ralstonhall@ndnu.edu
www.ralstonhall.com

SCHEDULE OF EVENTS:
11:00 AM Registration, Cocktails, Hors D’oeuvres and Entertainment
12 Noon – 1:15 PM Speaker Presentation
1:15 PM Luncheon
2:15 “Face to Face" – a time to connect, meet and share ideas on the speaker’s topic
Driving Directions
Click here for detailed driving directions.
REGISTRATION INFORMATION
Non-Member Fees are:
$55 By July 27
$70 After July 27
Register Here!
Members Fees are:
$40 By July 27
$55 After July 27
Register Here!
PROGRAM:
As a wedding professional, your skill sets and talent (whether you have a service or a product), apply to many industries, at many levels. This session is all about how similar the social and corporate events actually are and how easy it is to work successfully in both worlds. Find out how the sales, logistics, coordination and execution techniques and even some design elements that you are using now for weddings can be applied to corporate and nonprofit events.
As a leader in the event industry for two decades, David Merrell has had a diverse career and has owned both a catering and design firm. He has planned high-end weddings and social events, as well as corporate events including multiple-day events both in the United States and abroad, large-scale events and live show productions.
At this session Dave will share event innovation and inspiration that applies to all event professionals as well as his Top 10 things that all event professionals should know.
In this session you will learn:
Expand your business by learning how to reposition your product, service and skills from social to corporate events and back again
•••
Get successful sales techniques that work for both the wedding client and the corporate client
•••
Learn the Top 10 things that all event professionals should know

David Merrell
AOO Events
www.aooevents.com
www.designdawgs.net
323-467-2111
When David Merrell founded AOO Events in 1989, his vision was to design and produce personalized and original events. “All special events,” Merrell says, “truly demand a customized approach in order to fully achieve the client’s vision and purpose.” It is this philosophy that has positioned AOO Events as one of the most reputable event design and production firms in Southern California.
Under David’s direction, AOO Events has become an award-winning international event design and production firm of corporate events and weddings. David himself is the recipient of the 2008 Spotlight Award for Designer of the Year presented by Event Solutions magazine, while AOO Events has won nine Special Events magazine Gala Awards, four ISES Esprit Awards and one Crystal SITE Award. David is regularly featured and quoted in numerous trade and consumer publications and is a popular industry speaker both nationally and internationally. He is also the “lead dawg” on AOO’s award-winning blog, www.designdawgs.net.
REGISTRATION INFORMATION
Non-Member Fees are:
$55 By July 27
$70 After July 27
Register Here!
Members Fees are:
$40 By July 27
$55 After July 27
Register Here!
A SPECIAL THANKS TO OUR EVENT SPONSORS
Venue
Ralston Hall Mansion
Karen Boquist-Gelineau/Denise Winkelstein
1500 Ralston Avenue
Belmont, CA 94002
650-508-3501
ralstonhall@ndnu.edu
www.ralstonhall.com
Catering
La Bonne Cuisine Catering & Events
Fernando Ciurlizza
1030 Murray Street
Berkeley, CA 94710
510-549-3760
fernando@labonnecuisine.com
www.labonnecuisine.com
Catering – Coffees
Travelin Joe Espresso
Bill Choy
1016 Grayson Street
Berkeley, CA 94710
510-843-8730
travelinjoebill@hotmail.com
www.travelinjoeespresso.com
Audio Visual/DJ
Enhanced Lighting
Megan Woods
338 N. Canal
South San Francisco, CA
650-737-0909
megan@enhancedlighting.com
www.enhancedlighting.com
Linens
Napa Valley Linens
Sharon Dexmier
1054 Shary Circle Suite E
Concord, CA 94518
925-459-0470
sdexmier@nvlinens.com
www.nvlinens.com
Photography
JK Life Stories
Julie Kay Kelly
5641 Van Fleet Avenue
Richmond, CA 94804
415-302-6437
julie@jklifestories.com
www.jklifestories.com
Videography
Kevin Chin Photography
Kevin Chin
175 Langton Street, #6
San Francisco, CA 94103
kchin@kevinchin.com
www.kevinchin.com
Entertainment
Pamela Joy Jazz Vocals
Pamela Joy
647 Wakerobin Lane
San Rafael, CA 94903
415-922-3437
pamela@pamelajoyjazz.com
www.pamelajoyjazz.com
Menu Design and Printing
"The Card Lady"
Karla Randolph
4250 Verdigris Circle
San Jose, CA 95134
408-964-8183
thecardlady1@yahoo.com
www.designsbythecardlady.com
Rentals
Milk Glass Vintage Rentals
PJ Rude
4190 Peregrine Way
Pleasanton, CA 94566
925-998-3491
pj@milkglassvintagerentals.com
www.milkglassvintagerentals.com
The Stuart Rental Company
Jenna Mashek
454 S. Abbot Avenue
Milpitas, CA 95035
408-856-3232 ext. 2108
jmashek@stuartrental.com
www.stuartrental.com
Florals
Soulflower Floral Design
Emily Dreblow
2565 3rd Street, Suite 220
San Francisco, CA 94107
415-971-8507
Emily@soulflowersf.com
www.soulflowersf.com
Decor/Event Design
Well Rehearsed
Kathy Goodman
23 Clairiview Court
San Francisco, CA 94131
415-314-5333
kathy@wellrehearsed.com
www.wellrehearsed.com
________________________________
Thank you to our co-chairs for this event:
Dina Balatti, Bella Celebrations
Kimberly Roberts, LVL Events, and
Sharon Dexmier, Napa Valley Linens
Bella Celebrations
Dina Balatti
415-457-3462
dina@bellacelebrations.com
www.bellacelebrations.com
LVL Weddings & Events
Kimberly Roberts
925-705-7661
kimberly@lvlevents.com
www.lvlevents.com
Napa Valley Linens
Sharon Dexmier
925-459-0470
sdexmier@nvlinens.com
www.nvlinens.com
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