PAST MEETINGS

Something Old, Something New…. “Ring” in the Wedding Business that only YOU can do!

Thursday, May 6, 2010

3700 Blackhawk Plaza Circle
Danville, CA, 94506
T: 925-934-0598
www.blackhawkmuseum.org
www.scottswc.com

Driving Directions to The Blackhawk Museum:
From Highway 680 exit Sycamore Valley Rd and head East Sycamore Valley Rd will turn into Camino Tassajara Continue through the intersection of Camino Tassajara and Crow Canyon Rd./Blackhawk Rd. At the second light, go left into Blackhawk Plaza (The road sign will read Tassajara Ranch) Go up the hill and straight toward the plaza parking lot. Parking in front of Anthropologie will be most convenient. Head into the plaza and up the stairs on the right. The museum will be straight ahead.

Schedule of Events
10:00 AM Museum open for viewing
11:00 AM Registration
11:30 AM Speaker
1:00 PM Lunch
1:45 PM SIG Groups*
2:45 PM Event Conclusion
(*SIG-Special Interest Groups... this is YOUR chance to meet with others in the same discipline as yourself and discuss issues pertinent to your discipline within the wedding industry.  Voice your concerns; give input that can be used to inform the industry and the public!)

Welcome to spring, 2010 when April Showers bring May flowers…
a perfect time for planning weddings that are beautiful, breathless and congruent with today’s bridal market.  Every bride dreams of her wedding and how she sees her day-of-love unfold…however, due to the internet and declining budgets, learn first-hand, how to make sure that the bride needs the expertise of the expert.

Cheryl Fish, a 29-year expert event planner, has built a stunning reputation for producing elegant and glamorous. Cheryl’s signature style provides a fashion-forward approach to creating dazzling events in unique environments. Her passion for artful entertaining, enhanced by exquisite detail, has won her numerous global awards in the special events industry. Cheryl shares her wealth of entertaining knowledge throughout America, speaking on the latest trends in both the social and corporate markets. Cheryl opened one of the first prestigious event companies in America, It's the Main Event. Inc. and later sold her company to move to Las Vegas where she developed the first event production company for a Casino serving as Vice President of Mirage Events. Eight years later Cheryl, a visionary in her field, opened High Rise Events where she plans and produces luxurious events for the city’s most prestigious families while also working as Party Editor for Society Magazine. Cheryl was one of the founding members of the Los Angeles ISES Chapter, served as a member of The Special Events Advisory Board SEARCH Board and currently on the WIPA Advisory Board. Cheryl was honored as Best Party Planner of the Year as well as voted Most Influential Women in Las Vegas by The Review Journal.

Confidence is a key factor in establishing a relationship between the bride and the professional. The client must feel comfortable with the planner who assures the bride that her wedding day will be perfect. See important collateral that wedding experts must provide in order to build the client’s confidence and beat out other competitors.

Innovation translates into emotional excitement for the bride. When the wedding expert is innovative with the wedding concept, client realizes that the planner “gets it”. Learn how to be clever and innovative developing a “win-win” relationship that seals the deal!

Design is in every detail of wedding planning. The bride and groom’s signature style must embrace each artful element in the process, from beginning to end. See how to be “chic and unique” when presenting “The Proposal” to the happy couple and you will be selected to design their dream wedding.

Vision, Vows and Vintage Collections are key factors to offer the bride of today. Projecting the aisle-style picture of what will be before it actually happens, enables the bride and groom to make good decisions. Remember that couples are very savvy, price conscious, and educated so learn how to provide a wedding day vision that couples cannot live without!

Venue
The Blackhawk Museum
Kasey Howe, Beverly Barnette
3700 Blackhawk Plaza Circle
Danville, CA, 94506
925-934-0598
khowe@scottswc.com, bjbarnette@scottswc.com
www.blackhawkmuseum.org 
www.scottswc.com

Catering
Scott’s Catering Services
Kasey Howe, Director of Marketing
1333 N. California Blvd
Walnut Creek, CA 94596
925-934-0598
khowe@scottswc.com
www.scottswc.com

Photography
Images by Misti Layne
Misti Layne
411A Brannan #5
San Francisco, CA 94118
415-225-1128
misti@mistilayne.com
www.mistilayneweddings.com

Florals
Twigs and Ivy Floral Studio
Phyllis A. Brady
12903 Alcosta Blvd. #B
San Ramon, CA 94583
925-855-8532
Phyllis@twigsivy.com
www.twigsivy.com

The Flower House
Jinger Leonard
2021 Las Positas Court, Suite 153
Livermore, C
orchid@theflowerhouse.com
www.theflowerhouse.com

Linens
Napa Valley Linens
Sharon Dexmier
1054-E Shary Circle
Concord, CA 94518
925-459-0470
sdexmier@nvlinens.com
www.nvlinens.com

A/V, Event Design, Lighting
The Lux Productions
Tom Durante
22674 Broadway, Suite B
Sonoma, CA 95476
707-939-1200
info@thelux.com
www.thelux.com

Décor Rental
Raj Tents, LLC
Anthony O’Farrell
14278 Doolittle Drive
San Leandro, CA 94577
510 -418-1460
Anthony@rajtents.com
www.rajtents.com

Rentals
Hartmann Studios
Moises Navarro
70 West Ohio Ave, Suite H
Richmond, CA 94804
510-232-5030
moisesn@hartmannstudios.com
www.hartmannstudios.com

Furniture Rentals
CORT Event Furnishings
Michael Brock-Alexander
District Account Executive
430 Rozzi Place
South San Francisco, CA 94080
650-624-0930
michael.alexander@cort.com
www.cortevents.com

Printing
Events of Distinction
Joyce Scardina Becker, CMP
41 Heather Avenue
San Francisco, CA 94118
415-751-0211
joyce@eventsofdistinction.com
www.eventsofdistinction.com

Videography
O'Hara Films
Dan O'Hara
1141 Catalina Dr #210
Livermore, CA 94550
925-201-5208
dan@oharafilms.com
www.oharafilms.com

Wines
Tri-Valley Convention and Visitors Bureau
Natalie Alvanez
349 Main Street, Suite 203
Pleasanton, CA 94566
925-846-8910
Natalie@trivalleycvb.com
www.trivalleycvb.com

Accommodations
Intercontinental Mark Hopkins San Francisco
Jordan M. Nimura
One Nob Hills
San Francisco, CA 94108
415.616.6952
Jordan.nimura@ihg.com
www.intercontinentalmarkhopkins.com