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Event Schedule
- 11:00 - Registration
- 11:30 - Introductions and Speaker
- 12:45 - Lunch and Networking
- 01:30 - SIG Groups
- 02:30 - Event Conclusion
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Branding
is not just a gimmick of the moment; it is your secret weapon for
standing out, getting ahead, and getting your share of the wedding
business in 2010. Join Branding Expert, Speaker and Author Liz Goodgold
for an interactive, engaging, and rapid fire talk as she shares
practical and tactical ideas that you can learn today and implement
tomorrow!
- Discovering Your Brand DNA: There is a difference between a forgettable
name and an indelible brand. Learn how to create a complete brand so
that your name is on everyone's lips.
- Creating the Brand Experience: As we move into the experience economy,
it's essential that every touch point deliver upon your brand promise.
- Launching Relevant and Compelling Promotions: Great promotions are
consistent with your brand, but should also ignite sales. Discover ways
to "acid test" your marketing materials to ensure they deliver.
- Creating Buzz and Referrals - Most of us claim to earn our business by
referral, but how do we exponentially grow this component? Master the
methods of "giving them something to talk about."
- How Public Relations Can Boost Your Brand: You should become the
celebrity of your wedding specialty with TV, radio, print, and digital
appearances monthly. Find out how to create media hooks that sizzle for
every business involved in the wedding industry.
 Speaker
and author Liz Goodgold is a considered a fireball of energy with over
25 years of experience in marketing and branding. She is the author of
RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for
Life and DUH! Marketing.
Liz
has worked for such major clients as Quaker Oats, Times Mirror, and
Arco Oil as well as with small business owners and start-ups. Her
specialized, one-on-one branding and coaching programs spark new ideas
that deliver sure-fire results for the wedding & events industry as
well including workshops & keynote presentations to San Diego Style
Weddings, International Catering Association and American Disc Jockey
Association.
An
often quoted expert, Liz has appeared in over 500 media outlets
including ABC, NBC, CBS, PBS, CNBC, CNN, the Wall Street Journal, and the New York Times. She also was the branding columnist for
Entrepreneur Magazine reaching over 1 million readers per month.
For a preview of Liz's new book, Red Fire Branding, please go to www.redfirebranding.com/preview/
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About WIPA
