Think Like an Editor
and Get Your Work Published
Thursday, July 7, 2011
Church Estates
Karen Waldron
Director of Events
6415 Busch Drive
Malibu, CA 90265
310-678-6199
kwchurchestate@aol.com
www.churchestatevineyards.com
SCHEDULE OF EVENTS:
Escape to Malibu on a WIPA retreat!
Recharge in the splendor of Church Estates, a beautiful winery estate that features a French chateau residence, rolling vineyards and garden inspired by Monet! Glean insider tips from editors of four bridal publications on how to get your work published. But first, learn how a day away can revive creativity and replenish your energy enabling you to create work worthy of being published!
11:00 AM Registration
11:30 AM – 12:45 PM Speaker Presentation
1:00 PM Luncheon
2:00 PM “Face to Face" – a time to connect, meet and share ideas on the speaker’s topic
Driving Directions
Click here for detailed driving directions.
REGISTRATION INFORMATION
Non-Member Fees are:
$55 By June 30
$70 After June 30
Register Here!
Members Fees are:
$40 By June 30
$55 After June 30
Register Here!
PROGRAM:
You know it isn't easy to accomplish, but having your work published is the ultimate form of professional recognition in the industry. In this program, you will find out where to get and how to use the keys that will help open the editorial lock.
Take part in this conversation as four amazing pros from different spectrums of the wedding media discuss how to approach the media for best results. Get tips on what you can do to get and keep their attention. Find out what they are looking for from you and how to deliver it. And of course, learn what not to do in the process.
Rebecca Crumley, Real Weddings photo editor of The Knot, will discuss strategy behind editorial content and how to tap into what works for her content-wise.
Allison Kornberg-Walch's Plan My Wedding Los Angeles Blog that documented her totally crowd-sourced wedding is one of the LA Times' most followed blogs. In the process of its creation and growth, she discovered a lot about how vendors approach not only bloggers but brides. She'll share with you what works and what doesn't.
With years of experience online, not just in weddings, Katrina Razavi, founder of Marriage.com, will reveal her best tips and tricks that enable you to stand out as a vendor in online space, as well as on your own website and blog.
Finally, as a bridal blogger who has bridged the gap between mainstream and offbeat wedding media, Dana LaRue, founder of The Broke-Ass Bride will share insight into the etiquette of pitching, pitfalls to avoid, and knowing your audience.
In this session you will learn:
How to think like an editor. Knowing what makes the cut and what doesn't will help you shape and present content and photos
•••
The importance of learning about and understanding an editor's needs when pitching a product, idea or wedding profile
•••
Why your own blog and website matter and how to differentiate them
•••
How, as a vendor, you can stand out in a crowded market
Rebecca Crumley
rebecca@theknot.com
www.theknot.com
Rebecca Crumley is one of the industry's leading experts in wedding photography and style. In her role as Weddings Photo Director for TheKnot.com, she is responsible for producing and photo editing hundreds of stories each year in The Knot Inc. media properties. Her daily interaction with photography also predicts trend forecasting and industry insight which are translated into print, online, and broadcast outlets. She additionally maintains relations with thousands of photographers and other top industry consultants through social media outlets, trade shows, and photo festivals across the country.
Allison Kornberg-Walch
Allison_kornberg@yahoo.com
planmywedding.latimesmagazine.com
As a journalist, Allison Kornberg's job is to sniff out good stories, even if she becomes the subject. That's exactly what happened after the LA Times Magazine writer got engaged. Throughout the course of a year, Kornberg left all the major planning decisions up to the world in her unconventional blog, Plan My Wedding. Kornberg has written for Women's Wear Daily, etonline.com & FabFitFun
Dana LaRue
dana@thebrokeassbride.com
www.thebrokeassbride.com
Dana LaRue is the founder and CEO of Broke-Ass Media, and editor-in-chief of her award-winning blog, The Broke-Ass Bride. With a mission to empower brides to use creativity as currency in order to craft bad-ass weddings without breaking the bank, her site is the go-to spot for a practical, irreverent, and outside-the-box approach... helping couples create weddings that reflect their personalities and celebrate their unique love story. Her wedding expertise has been featured in countless publications, and she was recently named one of the Top 10 Social Media Influencers in the Wedding Industry by WedBiz Journal.
Katrina Razavi
Katrina@marriage.com
www.marriage.com
Katrina Razavi is the CEO and founder of Marriage.com, the premier Q&A and conversation site for wedding planning and marriage. On Marriage.com, brides-to-be and wedding pros crowd-source knowledge, advice and ideas in a safe, online community. Katrina is responsible for the editorial direction and tone of the Marriage.com blog, as well as strategic partnerships and marketing efforts for Marriage.com. Previously as Business Development Director for Shopflick.com, Katrina worked with premium brands as well as top revenue generating e-commerce sites such as Zappos, Nike, Shopbop, Karmaloop and Urban Outfitters.
REGISTRATION INFORMATION
Non-Member Fees are:
$55 By June 30
$70 After June 30
Register Here!
Members Fees are:
$40 By June 30
$55 After June 30
Register Here!
A SPECIAL THANKS TO OUR EVENT SPONSORS
Venue
Church Estates
Karen Waldron
Director of Events
6415 Busch Drive
Malibu, CA 90265
310-678-6199
kwchurchestate@aol.com
www.churchestatevineyards.com
Catering
Good Gracious! Events
Michelle Nowak
5714 W Pico Boulevard
Los Angeles, CA 90019
323-954-2277
michelle@goodgraciousevents.com
www.goodgraciousevents.com
Catering – Desserts
The Fry Girl Inc
Shelley Beals
2052 W. 146th Street
Gardena, CA 90249
213-590-1710
minidonutgirl@aol.com
www.thefrygirlinc.com
Catering - Beverages
Stockholm Vodka
Stockholm Imports, Inc
Erica Swenson
30495 Canwood Street, Suite 101
Agoura Hills, CA 91301
310-999-5639
stockholmkrystal@gmail.com
www.stockholmkrystalvodka.com
Linens
Napa Valley Linens
Sharon Dexmier
1054 Shary Circle Suite E
Concord, CA 94518
925-459-0470
sdexmier@nvlinens.com
www.nvlinens.com
Florals
Floral Sense LLC
Joanna Park
714-512-2443
contact@floral-sense.com
www.floral-sense.com
Bound, A Floral and Event Studio
Rhonda Clelland
909-908-2171
rhonda@boundeventstudio.com
www.boundeventstudio.com
Décor Rental and Event Design
Raj Tents
Maurice Walsh
16921 S. Western Avenue. Suite 222
Gardena, CA 90247
310-329-8222 Ext. 25
maurice@rajtents.com
www.rajtents.com
Entertainment
Trio
818-217-6118
masatoshi.sato@hotmail.com
torio.bandcamp.com
Menu Design and Printing
Grand Soirees
Linda Ly
1940 E Deere Avenue
Santa Ana, CA 92705
949-274-7725
linda@grandsoirees.com
www.grandsoirees.com
Florals
Floral Sense
Joanna Park
Anaheim, CA
714-512-2443
contact@floral-sense.com
www.floral-sense.com
Rentals
FormDecor
Jeff Sigler
14371 Industry Circle
La Mirada, CA 90638
714-493-9501
jeff@formdecor.com
www.formdecor.com
Premiere Party Rents
Sandy Radicevic
12100 W. Washington Boulevard
Los Angeles, CA 90066
310-391-2552
www.premierepartyrents.com
Coffees
Andrew Resnick
The Cappuccino Club, Inc.
8005 Masefield Court
West Hills, CA 91304
818-347-0472
andrew@thecappuccinoclub.com
www.thecappuccinoclub.com
Photography
Imagery Immaculate Photography
Chris Griffiths
18818 San Felipe Street
Fountain Valley, CA 92708
562-537-6844
iiphoto@mac.com
www.iiphoto.net
DJ
Vox DJs
KC Campbell
500 S. Sepulveda Boulevard
Manhattan Beach, CA 90266
310-372-2222
kc@voxdjs.com
www.voxdjs.com
Jazz Trio
MasaMusic
Masatoshi Sato
818-217-6118
masatoshi.sato@hotmail.com
torio.bandcamp.com
Thank you to our co-chairs for this event:
Sarah Kern Possick, Events of Distinction
Michelle Nowak, Good Gracious! Events
Events of Distinction
Sarah Kern Possick
310-463-6520
sarah@eventsofdistinction.com
www.eventsofdistinction.com
Good Gracious! Events
Michelle Nowak
5714 W Pico Boulevard
Los Angeles, CA 90019
323-954-2277
michelle@goodgraciousevents.com
www.goodgraciousevents.com
OUR WIPA JUNE 2 MEETING: We'd like to extend a special thank you to the sponsors who came "On Board" to support WIPA at the Park Hyatt Aviara after the email invitation deadline. We are very, very appreciative of all that they did! Below is a complete list of all the sponsors for this amazing event:
Venue/Catering/Accommodations
Park Hyatt Aviara Resort, Golf Club and Spa
Kelly Smorzewski
7100 Aviara Resort Drive
Carlsbad, CA 92011
760-603-6828
kelly.smorzewski@hyatt.com
www.parkaviara.hyatt.com
Linens
La Tavola Linen
Whitney Werts
2655 Napa Valley Corporate Drive
Napa, CA 94558
707-257-3358
whitney@latavolalinen.com
www.latavolalinen.com
Florals
Shawna Yamamoto Event Design
Shawna Yamamoto
471 West Lambert, Suite 109
Brea, CA 92821
714-255-0900
shawna@shawnayamamoto.com
www.shawnayamamoto.com
Ambiance Designs by Shawn Adams
Shawn Adams
4621 Central Avenue
Riverside, CA 92506
877-742-9623
studio@ambiance-designs.com
www.ambiance-designs.com
Entertainment
Denny White Music
Denny White
4360 Camero Avenue #4
Los Angeles, CA 90027
714-625-6463
denny@dennywhite.com
www.dennywhite.com
Sohaila's Academy of Artistic Dance/Sohaila International Promotions
JoEllen Handelsman
P.O. Box 46-1062
Escondido, CA 92046
760-519-9615
sohaila01@gmail.com
www.sohailaInternational.com
Mobile Music Plus
Spencer Bezy
13109 Old West Avenue
San Diego, CA 92129
858-538-5740
spencer@mobilemusicplus.com
www.mobilemusicplus.com
Henna Artist
Henna San Diego
Tejal Shah
13077 Trail Dust Avenue
San Diego, CA 92129
858-752-3628
hennasandiego@hotmail.com
www.hennasandiego.com
Hookah Bar
Fumari
Oscar Erdem
320 G Street
San Diego, CA 92101
619-501-0613
oscar@fumari.com
www.fumari.com
Photography
Luminaire Images
Molly Ann
P.O. Box 8069
Huntington Beach, CA 92615
714-809-1626
molly@luminaireimages.com
www.luminaireimages.com
Menu Design and Printing
A Vibrant Wedding Invitations & Stationery
Dimar Owens
1029 Hawthorne Creek Drive
Chula Vista, CA 91914
619-852-6886
avibrantwedding@aol.com
www.vibrantweddings.com
Video
Classic Film Works
Nan Grenier
1415 Lisa Way
Escondido, CA 92027
nan@classicfilmworks.net
www.classicfilmworks.com
Decor Rental and Design
Pow Wow
Melissa Strukel
2734 Katherine Street
El Cajon, CA 92020
619-994-9278
mspowwowvintage@gmail.com
www.powwowvintagerentals.com
Artistica Event Design
Jesika Leszewski-Grove
5121 Santa Fe Street, Suite G
San Diego, CA 92109
858-270-5706
bleufloral@yahoo.com
www.artisticaevents.com
Coffee and Cappuccino
Eurobar Coffee & Beverage Events
Brock Thorpe
302 Washington Street #702
San Diego, CA 92103
619-295-2511
brock@eurobarespresso.com
www.eurobarespresso.com
Ice Cream Bar
Sensational Treats
Sheri Karpinski
5173 Waring Road #3
San Diego, CA 92120
858-776-4999
sheri@sensationaltreats.com
www.sensationaltreats.com
And of course - thank you to our AMAZING co-chairs for this event:
Nahid Farhoud, Wedding Elegance by Nahid
Lindsey Longacre, LVL Weddings & Events
Wedding Elegance by Nahid
Nahid Farhoud
3453 Ingraham Street
San Diego, CA
619-920-2976
info@weddingelegancesd.com
www.weddingelegancesd.com
LVL Weddings & Events
Lindsey Longacre
16300 Myrtlewood Street
Fountain Valley
714-718-3122
lindsay@lvlevents.com
www.lvlevents.com |
