Schedule of Events
11:30 AM Registration
12:00 Noon Speaker
1:15 PM Lunch
2:15 PM SIG Groups
3:00 PM Event Conclusion
(*SIG-Special Interest Groups... this is YOUR chance to meet with others in the same discipline as yourself and discuss issues pertinent to your discipline within the wedding industry. Voice your concerns; give input that can be used to inform the industry and the public!)
MENU
Amuse Bouche
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Grilled Crostini and Balsamic Garbanzo Bean Bruchetta with Flat-Leaf Italian Parsley
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Homemade Gnocchi with Pesto
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Grilled Radicchio and Chicken Salad with shaved Pecorino and Lemon Olive Oil
*Vegetarian entrée available upon request
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During SIG (Special Interest Groups)
Assorted Specialty Deserts - Provided by Vanilla Bake Shop
PROGRAM
Your next couple is searching the internet right now for your services. They are scouring websites that all look alike and trying to determine just whose service they should use. How do they know who to trust?
The quotes, pictures, videos and language you use are all working to create your reputation and build your engagement before the couple even picks up the phone or opens their email. That couple is working to make base level decisions before they can even begin and you have the ability to influence that decision. The wedding industry is based on intimate relationships and often it’s the intangible elements that we rely on to close the deal. The content you use, and the locations where you share that content, all have a direct impact on your business levels. Are you taking advantage of all your options?
In this presentation you’ll learn
Different styles of content that can help you engage
your couples and their families
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Strategies for creating content that is engaging and viral
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How to build a plan that allows you to execute
content efficiently and save time |
